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Real Cool Bicycles
C/B/4269. Strategic analysis of Real Cool Cycles
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper presents a strategic analysis of Real Cool Cycles (RCC), a manufacturer and seller of high quality bicycles, providing their stakeholder and shareholder maps, describing RCC mission, vision and objectives, analysing the company’s environment along the lines of SWOT, Porter’s Five Forces, Value Chain and PESTLE models, listing strategic options for the five-year development of the company (2010-2015), and evaluating RCC performance using a balanced score card approach. The paper has no references.
KEYWORDS: Strategic analysis, Real Cool Cycles, SWOT, Porter’s Five Forces, Value Chain, PESTLE, balanced score card,
Other Papers On: Real Cool Bicycles
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