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Real Cool Bicycles

C/B/3070. Strategic analysis and business plan for Real Cool Bicycles

WORDS:
4300
DATE:
2010
PRICE:
49.99 GBP

This paper presents a business plan for Real Cool Bicycles, a bicycle manufacturer in the UK. The paper begins by analyzing the environment of the market, by using SWOT, PEST, and Porter’s Five Force’s analysis. The results from the analyses are evaluated to present marketing, operational, financial and project development strategies for Real Cool Bicycles. The paper suggests ways to monitor strategic business performance for the next five years and concludes with an evaluation of the business performance between 2009 to 2010.

 

KEYWORDS: Business plan, PEST!SWOT, porters five forces, Real Cool Bicycles, marketing strategy, operational strategy, financial strategy, project development strategy, business performance,

 
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