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C/M/1036. Marketing in Global Environment: EMI and Radiohead's digital download service

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The paper is based on the case study of EMI and Radiohead that starts to provide its own digital download service. The study addresses two questions related to: (1) e-marketing challenges and implications that need to be addressed by EMI due to Radiohead's decision to launch their own music download, (2) marketing strategy implications for providing a product, such as music, purely as an internet download from the international marketing perspective.

 

KEYWORDS: EMI, Radiohead, marketing, PEST, standardisation, adaptation, e-marketing, digital ma,

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C/M/1037. For a music label organisation, such as EMI, that markets, distributes and records rock groups and other pop artists, critically assess the e-marketing challenges facing EMI by Radiohead's decision to launch their own music download and discuss

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The paper is based on the case study of EMI and Radiohead that starts to provide its own digital download service. The study addresses two questions related to: (1) e-marketing challenges and implications that need to be addressed by EMI due to Radiohead's decision to launch their own music download, (2) marketing strategy implications for providing a product, such as music, purely as an internet download from the international marketing perspective.

 

KEYWORDS: EMI, Radiohead, marketing, PEST, standardisation, adaptation, e-marketing, digital ma,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

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