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Radiohead
C/M/1036. Marketing in Global Environment: EMI and Radiohead's digital download service
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper is based on the case study of EMI and Radiohead that starts to provide its own digital download service. The study addresses two questions related to: (1) e-marketing challenges and implications that need to be addressed by EMI due to Radiohead's decision to launch their own music download, (2) marketing strategy implications for providing a product, such as music, purely as an internet download from the international marketing perspective.
KEYWORDS: EMI, Radiohead, marketing, PEST, standardisation, adaptation, e-marketing, digital ma,
Other Papers On: EMI Group
Other Papers On: Radiohead
Other Papers On: Music Industry
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