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Puma

C/B/2167. Porter's 5 Forces analysis of Puma

WORDS:: 400
DATE:: 2010
PRICE:: 9.99 GBP

This paper presents an overview of Puma and Porter's 5 forces analysis of Puma, which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Puma.

KEYWORDS: Porter, 5 forces, five forces, Puma,

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C/B/2166. STEEPLE analysis of Puma

WORDS:: 800
DATE:: 2010
PRICE:: 9.99 GBP

This paper presents an overview of Puma and STEEPLE analysis, which stands for Political, Economic, Social, Technological, Environmental, Ethical and Legal, analysing a framework of macro-environmental factors affecting Puma.

KEYWORDS: PEST, PESTEL, PESTLE, Puma,

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C/B/2161. Strategic Marketing Analysis of Puma

WORDS:: 3600
DATE:: 2010
PRICE:: 39.99 GBP

The paper examines the position of Puma within the sportswear industry describing their background and detailing the process of the marketing strategy development. Environmental analysis of Puma is conducted using the models of PEST (STEEPLE), Porter’s Five Forces, BCG matrix, product life cycle and SWOT. The options for strategic marketing are examined within the Push, Pull and Profile framework. The outcomes of the merger with PPR (Pinault-Printemps-Redoute) are evaluated using SWOT analysis.

KEYWORDS: Puma, strategic marketing, PEST, STEEPLE, SWOT, Porter’s Five Forces, BCG matrix, PPR merger,