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Puma
C/B/2161. Strategic Marketing Analysis of Puma
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the position of Puma within the sportswear industry describing their background and detailing the process of the marketing strategy development. Environmental analysis of Puma is conducted using the models of PEST (STEEPLE), Porter’s Five Forces, BCG matrix, product life cycle and SWOT. The options for strategic marketing are examined within the Push, Pull and Profile framework. The outcomes of the merger with PPR (Pinault-Printemps-Redoute) are evaluated using SWOT analysis.
KEYWORDS: Puma, strategic marketing, PEST, STEEPLE, SWOT, Porter’s Five Forces, BCG matrix, PPR merger,
Other Papers On: Strategic Analysis
Other Papers On: Strategic Marketing Analysis
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