Browse our collection of papers in
Procter and Gamble
C/F/686. Analysis of P&G Annual Reports
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at annual reports of Procter and Gamble (P&G) for 2007-2009 analysing their contents, structure, information presented by different segments, and financial statements including balance sheets, income statements, ratios, etc.
KEYWORDS: Procter and Gamble, P&G, annual report,
C/M/1255. Procter & Gamble: Integrated Marketing Communications Strategies
- WORDS:
- 5500
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the integrated marketing communications (IMC) strategies of Procter & Gamble (P&G) tracking the history of the company’s success, describing their most famous brands, reviewing the theory of IMC, analyzing the market segmentation of P&G including geographic, demographic, psychographic and behavioural segmentation, etc. Promotional mix analysis for P&G is conducted, their public relations policy is discussed, the issues of personal selling and direct marketing are addressed.
KEYWORDS: Procter & Gamble, P&G, integrated marketing communications, IMC, market segmentation, promotional mix,
C/M/1159. Marketing Communications strategy of Procter & Gamble
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the communications strategy of Procter & Gamble (P&G) in the context of globalisation. A framework on communication strategy and globalisation is presented and applied to the analysis of the company. Alternative models for P&G practices are suggested providing recommendations about change management in communication strategy
KEYWORDS: Communications strategy, globalisation, Procter & Gamble,
C/M/1121. Presentation. Pantene brand and their promotional campaign project
- WORDS:
- 0
- ADD-ONS:
- 40 Slides
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a presentation of the P&G report on the Pantene brand providing information about the company, suggesting their PESTEL, SWOT and Porter's Five Forces analysis, and describing a promotional campaign for Pantene. Recommendations are suggested about the activities that should be included in the campaign.
KEYWORDS: Presentation, Pantene, promotional campaign,
S/C/102. How well does the current clinical trial process perform at P&G?
- WORDS:
- 5400
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper looks at the clinical trail process at Procter and Gamble (P&G) describing its stages, the costs of each stage, the challenges of recruiting patients by CRF, the opportunities and benefits associated with a web-based 'e-clinical system', the barriers to the successful implementation of e-technology, and its possible outcomes for P&G and other companies.
KEYWORDS: current, clinical, trial, process, perform, p, g,
C/M/896. Managing Strategic Change at Procter and Gamble
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the changes at Procter and Gamble (P&G) that followed their revenue and profitability difficulties in 1999 and the firm's reaction to this over the subsequent six years. In order to examine the change process, the study focuses on the situation faced by the firm at the time, the nature of the change process, the organisational culture change that took place, and the design choices that were made.
KEYWORDS: Procter and Gamble, organisational change, P&G,
C/B/442. Procter and Gamble: PESTEL, Porter?s five forces and SWOT analyses (international perspective)
- WORDS:
- 2400
- DATE:
- 2006
- PRICE:
- 29.99 GBP
Procter and Gamble, a leading multinational consumer products company, operates in a competitive global environment. Through PESTEL analysis, this paper examines the factors affecting that business environment. The industry analysis is then presented with the help of a detailed Porter?s five forces analysis. Finally, this paper analyses P&G?s strengths and weakness and also the opportunities available in the global markets as well as different threats being imposed before P&G. This will help in understanding how P&G can leverage its strengths to take advantage of the opportunities and remove its weaknesses to thwart the imposed threats.
KEYWORDS: procter, gamble, pestel, porter, five, forces, swot, international, perspective,
C/B/472. PESTEL analysis of Procter and Gamble (P&G)
- WORDS:
- 950
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This paper presents overview of Procter and Gamble (P&G) and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Procter and Gamble (P&G).
KEYWORDS: Procter and Gamble, PESTEL,
C/B/473. SWOT analysis of Procter and Gamble (P&G)
- WORDS:
- 950
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This paper presents overview of Procter and Gamble (P&G) and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Procter and Gamble (P&G).
KEYWORDS: Procter and Gamble, SWOT,
E/B/100. Procter and Gamble’s initiative ‘Organization 2005’
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Procter and Gamble’s (P&G) programme ‘Organization 2005’ aimed to improve P&G’s competitive position in the global market. The virtual web’s characteristics of the programme are reviewed, P&G’s performance is compared with that of their competitors offering recommendations about their production, advertising, HR, marketing, etc.
KEYWORDS: procter, gambleâ, initiative, â, organization, â,
E/B/104. Re-organization in Procter and Gamble
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Procter and Gamble (P&G) reviewing their re-organisational program launched a few years ago, discussing the reasons behind the re-organisation needs, the financial indicators of the company’s performance, their competitive environment, etc. Recommendations are offered in the areas of organisational culture and structure, marketing strategies, HRM, etc.
KEYWORDS: Re-organization, Procter and Gamble, P&G,
E/B/123. Procter and Gamble: performance analysis
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the performance of Procter and Gamble (P&G) conducting the company’s external analysis within the framework of Porter’s Five Forces, and internal analysis of their strategic and financial management, SWOT features, trends in consumer targeting, etc. Recommendations are offered about P&G geographical focus, market segmentation, etc.
KEYWORDS: Procter and Gamble, P&G, Porters Five Forces, SWOT,
E/B/131. Dissertation. Gillette’s strategic analysis
- WORDS:
- 9000
- DATE:
- 2006
- PRICE:
- 99.99 GBP
The dissertation investigates the multi-market strategy of Gillette reviewing the trends in the fast moving consumer goods (FMCG) industry, relating the history and background of Proctor and Gamble and Gillette (SBU), the company’s competitive environment, PEST and SWOT characteristics, goals and objectives, etc. Recommendations about Gillette’s further market expansion are offered suggesting strategies in pricing, products, promotion, distribution, marketing communications, etc.
KEYWORDS: Dissertation, Gillette, FMCG, PEST, SWOT,
E/M/164. Compare and contrast global or local advertising with reference to China and the UK market
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper analyses the methods of global vs. local advertising reviewing literature on the marketing communication theory, and comparing advertising strategies for various brands including Apple iPod, Procter and Gamble (P&G), etc. used in Chinese and British markets.
KEYWORDS: Marketing communication, global, local, iPod, Procter and Gamble, P&G,
E/OM/42. Product Innovation project: Oral-B? Triumph™ Profession care™ 9000—power toothbrush
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the project for an oral care product innovation introduced by Gillette. The company's history and background are reviewed, their PESTEL and value analysis is conducted, the issues of Gillette's brand identity and innovation strategies are discussed focusing on the new product development.
KEYWORDS: Gillette, new product, innovation, PESTEL,
P/B/829. History and development of Max Factor
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on Max Factor Cosmetics Company relating their history, discussing the brand name value, and making prediction about the trends in the company’s future development.
KEYWORDS: Max Factor, brand,
P/F/462. Procter and Gamble: WACC
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper discusses the cost of capital in Procter and Gamble (P&G) evaluating the review of P&Gs Weighted average cost of capital (WACC), stating the importance of P&Gs performance analysis in comparison with other companies, discussing the applications of the CAPM model, etc.
KEYWORDS: Proctor and Gamble, WACC, CAPM,
P/M/600. Report on Procter & Gamble
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on Procter & Gamble (P&G) reviewing the companys background, organisational structure, business model, critical success factors, entrepreneurial architecture, leadership style, etc. The companys initiatives in knowledge management, relationship marketing, etc. are outlined.
KEYWORDS: Procter & Gamble, P&G,
P/M/787. Branding strategy of Procter and Gamble
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper addresses the issues of brand image and brand awareness defining the concept of ‹brand equity?, and reporting on the portfolio of individual product brands used by Procter and Gamble (P&G). The strengths and weaknesses of ‹one product, one brand? strategy are discussed.
KEYWORDS: Brand, Procter and Gamble, P&G,
C/EC/17. A comparison of the customer relationship strategies used in B2C and B2B markets
- WORDS:
- 2300
- DATE:
- 2005
- PRICE:
- 29.99 GBP
In order to compare the strategies used by B2C organisations and B2B organisations to manage their customer relationships, this paper has explored the techniques at the Debenhams group of stores and by Procter and Gamble. It has been found that technology has enabled both organisations to gain knowledge about its customers and subsequently to improve the quality of the service and product offer. The key differences are that consumer relationship building will tend to be less personal and unlikely to progress to the top of the loyalty ladder, as there are so many more customers, but organisations can aim to develop supporters and advocates of their offer, whereas B2B relationship building relies on developing close partnerships with their customers in order that they can both benefit from increased consumer sales. It has been found that customer referrals, endorsements and spreading the work are extremely important forms of consumer behaviour for a company. (Christopher et al: 2002, page 49)
KEYWORDS: e, comparison, customer, relationship, strategies, b, c, b, b, markets,
E/B/14. How are P&G Using Horizontal and Vertical Relationships in Response to Competitive Pressures and Retailer Bargaining Power?
- WORDS:
- 5000
- DATE:
- 2005
- PRICE:
- 59.99 GBP
Procter & Gamble (P&G) is one of the major players in the consumer goods industry. P&G is a manufacturer of a wide range of household and personal care products, which include a significant number of leading brands, sold in more than 140 countries globally. This report will focus on P&G and will analyse their approach to adopting horizontal and vertical relationships in response to the pressures of competition and buyer bargaining power. The report contains several frameworks including porter's 5 forces analysis, value chain analysis, strategic mapping, GE/McKinsey Portfolio Planning Matrix and Business Unit Competitive Advantage.
KEYWORDS: g, using, horizontal, vertical, relationships, response, competitive, pressures, retailer, bargaining, power,
P/F/371. Risk management: case study of Procter & Gamble
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper investigates risk management proving definitions and classifications of risk and offering a case study of annual reports and risks at Procter & Gamble (P&G). Risk exposures at P&G are reviewed, methodologies for risk measuring are outlined.
KEYWORDS: f, risk, management, study, procter, gamble,
P/M/460. Launching new product on European shampoo market
- WORDS:
- 4000
- DATE:
- 2004
- PRICE:
- 49.99 GBP
The paper investigates the launching of the Pert-Plus brand by Procter and Gamble (P&G) on the European shampoo market. European business and competitive environment is described, P&Gs Pert-Plus competitive advantages are outlined. A review of the case study including brand tests is given, positive factors of launching the new product in Great Britain are outlined.
KEYWORDS: launching, product, european, shampoo, market,
S/M/48. Taking an organisation with which you are familiar or can easily find out information, critically appraise the efforts that organisation has made towards environmentalism marketing, and identify to what extent these efforts have been driven by cu
- WORDS:
- 4000
- DATE:
- 2004
- PRICE:
- 49.99 GBP
This essay looks at the Procter and Gamble's green marketing strategy and identifies to what extend the company efforts towards environmentalism marketing are driven by cues from it customers. The environmentalism marketing is considered as part of the corporate social responsibility and the most recent theories about environmentalism marketing are analysed and critically appraised.
KEYWORDS: taking, organisation, familiar, easily, information, critically, appraise, efforts, organisation, towards, environmentalism, marketing, identify, extent, efforts, driven, cu,
P/B/354. Report on Gillette
- WORDS:
- 1000
- DATE:
- 2004
- PRICE:
- 19.99 GBP
The paper provides information on the Gillette company operating in the shaving industry. Business practices of Gillette are analysed within the framework of the SWOT matrix. Factors contributing to the company's competitive advantage are outlined. Recomm
KEYWORDS: gillette,
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