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Procter and Gamble

P/M/787. Branding strategy of Procter and Gamble

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper addresses the issues of brand image and brand awareness defining the concept of ‹brand equity?, and reporting on the portfolio of individual product brands used by Procter and Gamble (P&G). The strengths and weaknesses of ‹one product, one brand? strategy are discussed.

 

KEYWORDS: Brand, Procter and Gamble, P&G,

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