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Procter and Gamble
E/OM/42. Product Innovation project: Oral-B? Triumph™ Profession care™ 9000—power toothbrush
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the project for an oral care product innovation introduced by Gillette. The company's history and background are reviewed, their PESTEL and value analysis is conducted, the issues of Gillette's brand identity and innovation strategies are discussed focusing on the new product development.
KEYWORDS: Gillette, new product, innovation, PESTEL,
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