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Procter and Gamble
E/M/164. Compare and contrast global or local advertising with reference to China and the UK market
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper analyses the methods of global vs. local advertising reviewing literature on the marketing communication theory, and comparing advertising strategies for various brands including Apple iPod, Procter and Gamble (P&G), etc. used in Chinese and British markets.
KEYWORDS: Marketing communication, global, local, iPod, Procter and Gamble, P&G,
Other Papers On: Procter and Gamble
Other Papers On: Apple Computer Inc
Other Papers On: Advertising
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