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E/B/131. Dissertation. Gillette’s strategic analysis
- WORDS:
- 9000
- DATE:
- 2006
- PRICE:
- 99.99 GBP
The dissertation investigates the multi-market strategy of Gillette reviewing the trends in the fast moving consumer goods (FMCG) industry, relating the history and background of Proctor and Gamble and Gillette (SBU), the company’s competitive environment, PEST and SWOT characteristics, goals and objectives, etc. Recommendations about Gillette’s further market expansion are offered suggesting strategies in pricing, products, promotion, distribution, marketing communications, etc.
KEYWORDS: Dissertation, Gillette, FMCG, PEST, SWOT,
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