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Procter and Gamble
E/B/100. Procter and Gamble’s initiative ‘Organization 2005’
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Procter and Gamble’s (P&G) programme ‘Organization 2005’ aimed to improve P&G’s competitive position in the global market. The virtual web’s characteristics of the programme are reviewed, P&G’s performance is compared with that of their competitors offering recommendations about their production, advertising, HR, marketing, etc.
KEYWORDS: procter, gambleâ, initiative, â, organization, â,
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