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Procter and Gamble
C/M/1255. Procter & Gamble: Integrated Marketing Communications Strategies
- WORDS:
- 5500
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the integrated marketing communications (IMC) strategies of Procter & Gamble (P&G) tracking the history of the company’s success, describing their most famous brands, reviewing the theory of IMC, analyzing the market segmentation of P&G including geographic, demographic, psychographic and behavioural segmentation, etc. Promotional mix analysis for P&G is conducted, their public relations policy is discussed, the issues of personal selling and direct marketing are addressed.
KEYWORDS: Procter & Gamble, P&G, integrated marketing communications, IMC, market segmentation, promotional mix,
Other Papers On: Marketing Communications
Other Papers On: Procter and Gamble
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Keywords Tag Cloud
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