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Procter and Gamble
C/M/1159. Marketing Communications strategy of Procter & Gamble
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the communications strategy of Procter & Gamble (P&G) in the context of globalisation. A framework on communication strategy and globalisation is presented and applied to the analysis of the company. Alternative models for P&G practices are suggested providing recommendations about change management in communication strategy
KEYWORDS: Communications strategy, globalisation, Procter & Gamble,
Other Papers On: Marketing Communications
Other Papers On: Procter and Gamble
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Keywords Tag Cloud
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