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C/B/2991. Critical analysis of work on Regional strategy by Osegowitsch and Sammartino: case study of Procter & Gamble Co

WORDS:
3400
DATE:
2010
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39.99 GBP

This paper aims to critically analyse the work on regional strategy, Reassessing (home-regionalisation) by Osegowitsch and Sammartino. The paper uses Procter & Gamble Co, one of the world’s leading consumer goods manufacturers as case study. The paper aims to assess whether the firm can be categorised as global or not based on Osegowitsch and Sammartino’s analysis. The paper discusses the notion of globalisation and global strategy, defining both terms. Different regional strategy theories are discussed, followed by the case of Procter and Gamble Co. The paper concludes with a summary of the innovative strategies that can be used to make a firm global.

 

KEYWORDS: Regional strategy, Osegowitsch, Sammartino, Procter & Gamble Co, global firm, globalisation, global strategy!,

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