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Primark

S/B/272. International Marketing: Taking Primark to the Czech Republic

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper examines the best strategic options for Primark's expanding to the Czech Republic providing the company's overview and their position in the UK. Theoretical underpinnings of cross-cultural differences are reviewed, cross-cultural analysis of the Czech Republic and the United Kingdom is conducted addressing the issues of consumer behaviour, marketing mix, marketing entry strategies, etc.

 

KEYWORDS: Primark, market entry, Czech,

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Thanks for your fabulous service. I have received the paper. Rebecca