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C/M/1457. Marketing plan for Primark in Poland

WORDS:
2300
DATE:
2010
PRICE:
29.99 GBP

The paper reports on the development of a marketing plan to introduce the UK fashion retailer Primark in Poland providing an overview of the company and their strengths, conducting SWOT analysis of Primark’s market, PESTEL analysis of the Polish market, and marketing mix of Primark in Poland.

 

KEYWORDS: Marketing plan, Primark Poland, SWOT, PESTLE, marketing mix,

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