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Primark

C/M/1440. Public relations strategies and CSR in Primark

WORDS:
1050
DATE:
2010
PRICE:
19.99 GBP

The paper looks at marketing communications used in the UK fast fashion retailer Primark focusing on their public relations (PR) strategies. Definitions of PR are presented, applications of corporate social responsibility (CSR) principles in PR are examined describing the company’s ethical trading policy.

 

KEYWORDS: Primark, marketing communication, public relations, CSR, ethical trading,

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primark swot pestel value chain forces porter strategic business ei marketing study dissertation social corporate responsibility examination relations consumer porters uk security csr supply leadership managerial plan charity poland theory om changes management shops ethical facing challenges abuses developing nations trade global rights human sustainable fashion effect issues strategy operations fc public reflective perception experiential international czech taking risk facility chains comparing clothing retailers commerce republic ethics hr strategies significance dynamics project diverse c development five modern force model suggestions team
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