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Primark

C/FC/243. Can fashion be sustainable?

WORDS:
920
DATE:
2011
PRICE:
9.99 GBP

The paper looks at the environmental and ethical impacts of unsustainable fashion, discussing the position of Primark, explaining why eco-fashion has failed to take off in the UK market, analysing the keys to success in other eco clothing lines, and suggesting recommendations on how to appeal to the British consumer and improve the popularity of sustainable fashion.

 

KEYWORDS: Eco-fashion, Sustainable Fashion,

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