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Primark

C/B/3817. CSR and ethical issues of business-consumer relations

WORDS:
3050
DATE:
2011
PRICE:
39.99 GBP

The paper addresses the principles of corporate social responsibility (CSR) and the ethical issues of business-consumer relations across global supply chains. Unethical practices of the Irish fashion retailer Primark are discussed and compared to those of Wall-Mart. Arguments are presented in favour and against ethical responsibility in marketing outlining the benefits of fair trade.

 

KEYWORDS: CSR, corporate social responsibility, ethical issues, business-consumer relations, Primark, Wall-Mart, fair trade,

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Thanks for the coursework, it has been received and it has been a tremendous help to me. Myra