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C/B/2002. PESTEL and SWOT analyses of Primark

WORDS:
1550
DATE:
2009
PRICE:
19.99 GBP

This paper presents an overview of Primark, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Primark. It also includes a PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Primark.

 

KEYWORDS: PESTEL, PEST, SWOT, TOWS, Primark,

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