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Pret-A-Manger

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C/M/1796. Examination of Costa Coffee and Pret a Manger

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

This paper examines the role of retail management in large hospitality chains. The paper focuses on Costa coffee and Pret a Manger, aiming to discuss the approaches and branding trends of both firms. The paper discusses the supply chain, objectives of the shops and discusses the ways in which they approach retail management in different ways. The paper uses Mc Donalds and Starbucks to compare the case studies with.

 

KEYWORDS: Retail management, hospitality chains, Costa Coffee, Pret a Manager, McDonalds, Starbucks, Whitbread PLC,

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C/M/1148. Proposal. Impact of Branding in Sandwich and Salad market

WORDS:
650
DATE:
2009
PRICE:
9.99 GBP

The paper proposes research into the nature of branding in today’s fast food market exploring the link between loyalty and branding in Subway and Pret-A-Manger. An overview is presented of the research objectives, strategy, methods, and limitations.

 

KEYWORDS: Proposal, Subway, Pret-a-Manger, branding, Sandwich and Salad market, fast food,

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C/M/371. Dissertation. Customer Loyalty and Satisfaction in the UK Sandwich Sector

WORDS:
12000
DATE:
2006
PRICE:
129.99 GBP

This dissertation examined the key drivers of customer loyalty and satisfaction in the UK sandwich sector amongst its four largest competitors: Caffe Nero, Pret A Manger, Starbucks and Subway. With a strong literature review on the concepts of relationship marketing, customer loyalty and satisfaction, and service quality within the service sector, it would be particularly useful for someone wanting to know how to perform a literature review in this area. It would also be useful for those wanting to know how to build a quantitative research questionnaire on the back of qualitative, focus group research.

 

KEYWORDS: Customer loyalty, marketing, quantitative research, focus group research,

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C/M/220. Pret-a-Manger: Service Marketing Concepts

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

This report presents the analysis of the service marketing concepts of Pret a Manger Company. Much of the emphasis is given to the logistical problems and importance of the quality measurement associated with the service delivery process. The author also draws the attention to the role of segmentation and targeting in the development of a marketing strategy. Considers a promotional plan for the new branch and evaluates its effectiveness.

 

KEYWORDS: pret-a-manger, service, marketing, concepts,

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P/M/545. Dissertation. Managing relationships in Pret a Manger

WORDS:
10500
DATE:
2005
PRICE:
109.99 GBP

The dissertation examines the concept of managing relationships conducting a case study of the fast food company Pret a Manger. A literature review touches on the general issues of marketing, relationship marketing (RM), stakeholder management, loyalty, etc. The strategies of Pret a Manger in maintaining a long-term relationship with their employees are discussed. Research techniques include qualitative methods based on interviews, and quantitative methods based on questionnaires, the primary data are analyzed and compared to the secondary data collected from academic literature and reports by market research agencies. Conclusions are made about the attitudes of Pret a Mangers employees to the companys management.

 

KEYWORDS: dissertation, managing, relationships, pret, manger,

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C/B/76. SWOT analysis of Pret-A-Manger

WORDS:
500
DATE:
2003
PRICE:
9.99 GBP

This paper presents Pret-A-Manger company overview and SWOT (TOWS) analysis of Pr·t-A-Manger

 

KEYWORDS: swot, pret-a-manger,

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