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P/M/545. Dissertation. Managing relationships in Pret a Manger

WORDS:: 10500
DATE:: 2005
PRICE:: 109.99 GBP

The dissertation examines the concept of managing relationships conducting a case study of the fast food company Pret a Manger. A literature review touches on the general issues of marketing, relationship marketing (RM), stakeholder management, loyalty, etc. The strategies of Pret a Manger in maintaining a long-term relationship with their employees are discussed. Research techniques include qualitative methods based on interviews, and quantitative methods based on questionnaires, the primary data are analyzed and compared to the secondary data collected from academic literature and reports by market research agencies. Conclusions are made about the attitudes of Pret a Mangers employees to the companys management.

KEYWORDS: dissertation, managing, relationships, pret, manger,

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