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Pret-A-Manger
C/M/220. Pret-a-Manger: Service Marketing Concepts
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This report presents the analysis of the service marketing concepts of Pret a Manger Company. Much of the emphasis is given to the logistical problems and importance of the quality measurement associated with the service delivery process. The author also draws the attention to the role of segmentation and targeting in the development of a marketing strategy. Considers a promotional plan for the new branch and evaluates its effectiveness.
KEYWORDS: pret-a-manger, service, marketing, concepts,
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