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Premier Lodge

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C/M/2502. Evaluation of service quality in Travelodge and Premier Inn hotels

WORDS:: 2000
DATE:: 2012
PRICE:: 29.99 GBP

The paper presents an assessment of service quality via a mystery shopper technique in Travelodge and Premier Inn hotels. The background of both companies is described, the mystery shopper technique is explained, the service quality in Travelodge Southwark Hotel and Premier Inn Wembley Hotel is evaluated along the lines of the SERVQUAL model, recommendations are suggested to the management of the hotels.

KEYWORDS: service quality, Travelodge, Premier Inn, hotels, SERVQUAL, mystery shopper,

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C/EI/145. Comparing E-Business & E-Commerce: Travelodge Vs. Premier Inn

WORDS:: 850
DATE:: 2010
PRICE:: 9.99 GBP

This paper looks at the similarities and differences between electronic business and electronic commerce, using Travelodge a US based budget hotel chain and Premier Inn, a UK based budget hotel chain as case studies. The paper discusses the way in which both hotel chains use the concept of electronic marketing and business to expand sales, profit margins and their customer base. By using the two hotel chains to compare e-business and e-commerce, the paper describes key aspects of both resulting in examples of which hotel performance is better.

KEYWORDS: Travelodge, Premier Inn, budget hotel,

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C/M/1428. Communication and Promotional Mix of Premier Inn

WORDS:: 3600
DATE:: 2010
PRICE:: 39.99 GBP

The paper examines the role of marketing communication mix in the service industry using Premier Inn as a case study. The theory of the communication process is reviewed, the importance of marketing communication strategies for brand building is highlighted, the use of AIDA (attention, interest, desire and action) model in communicating a marketing message is explained, recommendations for Premier Inn are suggested with regard to the integrated marketing communication (IMC) and brand building in the hotel industry.

KEYWORDS: Premier Inn, integrated marketing communication, IMC, branding: AIDA,

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C/B/189. The acquisition of Premier Lodge by Whitbread Hotels Group: a success or a failure?

WORDS:: 3000
DATE:: 2005
PRICE:: 39.99 GBP

This paper highlights the main problems and suggests potential benefits of hotel mergers and acquisitions in the case of the recent acquisition of the Premier Lodge hotels by the Whitbreads Group (the owner of Travel Inn brand), under a new name or Premier Travel inn. The report identifies the nature of the organisational objectives and strategic panning of the Whitbread Hotels Group in this deal, the problems and impacts of operational planning and human resource management on the outcomes of the acquisition.

KEYWORDS: acquisition, premier, lodge, whitbread, hotels, group, success, failure,