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Premier Lodge
C/M/1428. Communication and Promotional Mix of Premier Inn
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the role of marketing communication mix in the service industry using Premier Inn as a case study. The theory of the communication process is reviewed, the importance of marketing communication strategies for brand building is highlighted, the use of AIDA (attention, interest, desire and action) model in communicating a marketing message is explained, recommendations for Premier Inn are suggested with regard to the integrated marketing communication (IMC) and brand building in the hotel industry.
KEYWORDS: Premier Inn, integrated marketing communication, IMC, branding: AIDA,
Other Papers On: Marketing Communications
Other Papers On: Premier Lodge
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