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Porsche
C/M/1268. Dissertation. Consumers' Attitudes towards Foreign Products versus Domestic Products: Comparative study of China and Germany
- WORDS:
- 13800
- DATE:
- 2009
- PRICE:
- 139.99 GBP
The dissertation offers a cross-cultural study of consumer attitudes towards the marketing of Porsche premium luxury cars in Germany and in China comparing the attitudes of German consumers towards the domestic brand, with the attitudes of Chinese consumers towards the foreign brand. The review of literature touches on consumer attitudes towards marketing and their dependence on the life cycle of consumerism development, the cultural aspects of marketing, consumer ethnocentrism, etc. The factors influencing consumer evaluation of the product are examined including marketing mix, consumer ethnocentrism, country of origin, availability of domestic alternatives and awareness of foreign cultures. The methods of the research include analysis of primary data collected from questionnaires and interviews with German and Chinese consumers to identify the influence of the country of products' origin on their buying behaviour. Conclusions are made about the appeal of the foreign / domestic brand and its role in product evaluation.
KEYWORDS: Dissertation, Porsche, Consumer Attitudes, Cross-Cultural, Ethnocentrism, Marketing Mix, Chinese, German, brand, country of origin,
C/B/1936. BCG Growth-Share Matrix Analysis of Porsche
- WORDS:
- 750
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Porsche, with BCG matrix. BCG matrix is a strategic tool used for helping organisations to identify the growth stages of each business unit: question mark, start, cash cow or dog.
KEYWORDS: BCG, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Porsche,
C/B/1778. Critical Analysis of Boston Consulting Group matrix: acquisition of Volkswagen-Audi Group by Porsche
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the history, benefits and shortcomings of the Boston Consulting Group (BCG) matrix applying it to Porsche’s acquisition of VAG and the company’s product portfolio to identify how and where Porsche have achieved strategic fit. Recommendations are suggested on the basis of the findings discussing whether VAG are truly a global company.
KEYWORDS: Porsche, Boston Consulting Group matrix, BCG, Volkswagen-Audi Group, VAG, acquisition,
C/B/1742. Volkswagen and Porsche merger
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the merger of Volkswagen and Porsche conducting portfolio analysis of Volkswagen and Boston Consulting Group (BCG) analysis of both organisations, and suggesting recommendations about their portfolio management. The challenges and risks related to the merger are outlined, the importance of Value Chain Analysis (VCA) is highlighted describing the stages of VCA relevant for the merger. Porter’s five forces and SWOT analysis is conducted. Recommendations are suggested about the development of the merged supply chain.
KEYWORDS: Merger, Volkswagen, Porsche, Value Chain analysis, VCA, BCG, SWOT, Porter’s five forces,
C/B/1610. BCG value chain analysis of Volkswagen - Porsche
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the economic outcome of the recent Volkswagen and Porsche merger applying the Boston Consulting Group (BCG) matrix to the value chain analysis (VCA) of the organisation, describing the stages of VCA implementation and suggesting recommendations about a new corporate strategy with relation to supply chain management.
KEYWORDS: Volkswagen, Porsche, Value Chain analysis, VCA, Boston Consulting Group, BCG,
S/B/110. Porter's 5 Forces analysis of Porsche
- WORDS:
- 1600
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper describes the five forces developed by Porter. It also uses the 5 forces model to analyse a real-life company: Porsche. Furthermore, it explains the major problems encountered using this model nowadays.
KEYWORDS: porter, forces, porsche,
P/B/268. Analysis and comparison of Business Strategies of Ferrari and Porsche
- WORDS:
- 4500
- DATE:
- 2004
- PRICE:
- 49.99 GBP
This report presents analysis and comparison of strategies of Porsche AG and Ferrari SA. Report consists of historical overview and industry analyses (including PEST and Porter's 5 forces analyses), examination of the capabilities and resources of the both manufacturers and analysis of functional resources of the companies. Report concludes with the development of successful future strategies of both companies.
KEYWORDS: comparison, business, strategies, ferrari, porsche,
P/M/260. Porter's 5 forces analysis of Porsche
- WORDS:
- 1500
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This report analyses Porsche via Porter's 5 forces framework.
KEYWORDS: porter, forces, porsche,
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