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C/B/1778. Critical Analysis of Boston Consulting Group matrix: acquisition of Volkswagen-Audi Group by Porsche

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the history, benefits and shortcomings of the Boston Consulting Group (BCG) matrix applying it to Porsche’s acquisition of VAG and the company’s product portfolio to identify how and where Porsche have achieved strategic fit. Recommendations are suggested on the basis of the findings discussing whether VAG are truly a global company.

 

KEYWORDS: Porsche, Boston Consulting Group matrix, BCG, Volkswagen-Audi Group, VAG, acquisition,

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