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C/B/1742. Volkswagen and Porsche merger

WORDS:: 3800
DATE:: 2009
PRICE:: 39.99 GBP

The paper looks at the merger of Volkswagen and Porsche conducting portfolio analysis of Volkswagen and Boston Consulting Group (BCG) analysis of both organisations, and suggesting recommendations about their portfolio management. The challenges and risks related to the merger are outlined, the importance of Value Chain Analysis (VCA) is highlighted describing the stages of VCA relevant for the merger. Porter’s five forces and SWOT analysis is conducted. Recommendations are suggested about the development of the merged supply chain.

KEYWORDS: Merger, Volkswagen, Porsche, Value Chain analysis, VCA, BCG, SWOT, Porter’s five forces,