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Pizza Hut
P/M/404. Marketing Communications Plan for Pizza Hut introducing ‘healthy option pizza
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the advertising of a new product, namely, a healthy option children-targeted pizza launched by Pizza Hut. The current position of the Pizza Hut in the UK market is described, the performance of the company is analysed using SWOT and PEST frameworks. The main objectives, strategies and tactics of the advertising are outlined, justification for media selection and advert scenarios is offered.
KEYWORDS: marketing, communications, plan, pizza, hut, introducing, â, healthy, option, pizza,
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