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Philips
S/M/162. Marketing communication plan: Philips SatinIce UK, and current marketing communications strategy analysis
- WORDS:
- 3600
- DATE:
- 2005
- PRICE:
- 39.99 GBP
Philips Marketing Communication Analysis and Marketing Communication Plan using standardisation and adaptation theories, this paper analyses the appropriateness of Philips global standardised marketing communication strategy for Satin Ice for the UK market. It looks at specificities of the UK market, using Hofstede and the PLC framework. This is followed by a proposal of a one year UK marketing communication plan for Satin Ice.
KEYWORDS: Marketing communication plan, globalisation, adaptation, Philips, Satin Ice,
Other Papers On: Philips
Other Papers On: Marketing Communications Plans
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I received the document only a few minutes after ordering it. A good service for a Sunday afternoon!! Congratulations.Alyre
