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Philips
P/M/680. Philips’ lamps in Greece: marketing programme review
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper reports on Royal Philips Electronics (Philips), reviewing the marketing of their lighting products in Greece over the past decade along the lines of product, price, promotion, distribution channels, competitors, etc.
KEYWORDS: Philips, Greece, electronics, lighting,
Other Papers On: Philips
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Keywords Tag Cloud
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