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C/M/1781. Transnational and local management at Philips and Matsushita
- WORDS:
- 3300
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the prerequisites of effective management conducting a case study of Philips and Matsushita Electrical (Panasonic) with the focus on their strategies of organisational adjustment to the challenges of international expansion. The policy of the companies’ CEO and top managers is examined and evaluated, the history of both companies is reviewed highlighting their success factors.
KEYWORDS: Transnational management, local management, Philips, Matsushita,
Other Papers On: International Management
Other Papers On: Philips
Other Papers On: Panasonic
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Keywords Tag Cloud
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