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Pfizer Corporation
E/M/208. Pfizer's position in pharmaceutical industry
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper reports on the pharmaceutical company Pfizer offering an overview of the industry environment and the development of pharmaceutical products. Analysis is conducted of Pfizer's micro-environment discussing their Marketing Mix features and suggesting recommendations about the company's business and financial strategies.
KEYWORDS: Pfizer, pharmaceutical, marketing mix,
Other Papers On: Pfizer Corporation
Other Papers On: Pharmaceutical Industry
Other Papers On: Marketing Mix
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Keywords Tag Cloud
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