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PepsiCo

S/M/340. Comparative analysis of Marketing Communication Strategies and mix for the Coke drinks in UK

WORDS:
3700
DATE:
2007
PRICE:
39.99 GBP

The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.

 

KEYWORDS: Coca-Cola, Pepsi, Virgin Cola, soft drinks, marketing communications, promotion,

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Received thanx great paper J.C.