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PepsiCo
S/M/340. Comparative analysis of Marketing Communication Strategies and mix for the Coke drinks in UK
- WORDS:
- 3700
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.
KEYWORDS: Coca-Cola, Pepsi, Virgin Cola, soft drinks, marketing communications, promotion,
Other Papers On: PepsiCo
Other Papers On: Virgin Group
Other Papers On: Coca-Cola
Other Papers On: Marketing Communications
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Keywords Tag Cloud
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