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PepsiCo
P/M/519. Marketing research for Pepsi in Nepal
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper offers a marketing research for Pepsi in Nepal outlining factors relevant for their performance including external environmental factors (PEST analysis). Advantages and disadvantages of using Swastik as a franchisee/licensee in Nepal are discussed, recommendations on product positioning, advertising message, communication plan, etc. are made.
KEYWORDS: marketing, research, pepsi, nepal,
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