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PepsiCo
E/M/153. Coca-Cola and Pepsi adverts: creating brand image
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the mechanisms of creating brand images analysing the attractiveness of Coca-Cola and Pepsi adverts to various target audiences, discussing the effects of celebrity endorsement, and reviewing academic approaches to consumer behaviour, attention grabbing, the hierarchy of needs, consumer lifestyle patters, etc.
KEYWORDS: Coca-Cola, Pepsi, advert, brand image,
Other Papers On: PepsiCo
Other Papers On: Coca-Cola
Other Papers On: Advertising
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Keywords Tag Cloud
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