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PepsiCo
C/M/2017. Pepsi Cola marketing mix and cultural strategy in India and America
- WORDS:
- 2000
- ADD-ONS:
- 6 Slides
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the strategies used by Pepsi Cola in India and America using the model of 4P marketing mix and reviewing their strategies in both countries along the lines of products, price, place and promotion. A 6-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Pepsi Cola, marketing mix, cultural strategy, India and America,
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