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PepsiCo

C/B/3179. Cola Wars: How is Pepsi Competing against Coke?

WORDS:
3600
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the rivalry between Pepsi and Coke in the Cola industry reviewing the history of the Pepsi brand and “Cola Wars”, and comparing the two companies along the lines of their business models, target markets, brand value, design, marketing policy, etc. Recommendations are made about the development and expansion of Pepsi.

 

KEYWORDS: Cola Wars, Pepsi, Coke, Coca Cola,

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