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C/B/1997. Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era. Harvard Business School Case study analysis

WORDS:
2700
DATE:
2009
PRICE:
29.99 GBP

This paper presents the analysis of “Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era” case study by Thomas and Creary. The paper explores the initiatives which the company has been undertaking to promote diversity and make Pepsi’s products renowned for their quality and social responsibility. The report addresses what difference it could make to the diversity initiatives that Indra Nooyi, an Indian- born woman of colour, would now serve as the CEO, what, if any, potential challenges or advantages could result and how, if at all, Nooyi should depart from Reinemund’s way of engaging and leading the initiative. The paper also looks at the current allocation of diversity and inclusion roles and responsibilities and asks if they would be sufficient in pursuit of a global strategy. A SWOT analysis of Pepsi’s penetration of Indian market is made.

 

KEYWORDS: PepsiCo, Pepsi, Harvard case study, Thomas, Creary, Diversity,

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