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PepsiCo
C/B/1681. Effects of globalisation on international expansion strategies: case studies Coca-Cola and PepsiCo
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the effects of globalisation on the ways in which companies internationalise comparing the strategies of international expansion used by Coca-Cola and PepsiCo. The paper has no references.
KEYWORDS: Globalisation, internationalisation, trade barriers, Coca-Cola, PepsiCo,
Other Papers On: Internationalization
Other Papers On: Globalisation
Other Papers On: Coca-Cola
Other Papers On: PepsiCo
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Keywords Tag Cloud
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