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Penton Ltd
C/M/702. Marketing Audit Report: Case Study of Penton Ltd
- WORDS:
- 2900
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the components and values of a marketing audit presenting a case study of Penton Ltd, and assessing how the results of a marketing audit can be used effectively. An internal audit is recommended to review the company's present marketing strategy and systems and to identify the resource and capability strengths and weaknesses of the firm. An external environmental analysis pinpoints the pertinent conditions in the micro and macro environment that influence the firm's activities. The results of the audit are succinctly presented in the SWOT analysis. Recommendations are made as to how the firm can use these results to improve its marketing planning and marketing performance.
KEYWORDS: Marketing Audit, Marketing Planning, SWOT, Internal Audit, External Environment,
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I have received the paper and thank you for your great work.Rahim
