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Pedigree
C/M/1355. Environmental analysis and marketing communications plan for Pedigree
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the development of a marketing communications plan for Pedigree, the dog food company that intends to expand their market by targeting at young adults. The business and communications environment of Pedigree is analysed from the perspective of its legal, ethical and business features, competitors, customers, communication channels, external features, etc. A marketing communications strategy is developed.
KEYWORDS: Pedigree, marketing communications, business environment,
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