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Panasonic

S/M/513. Change management at Panasonic

WORDS:
4450
DATE:
2009
PRICE:
49.99 GBP

The paper addresses the issues of strategic change management in Matsushita Electric Industrial Co now called Panasonic. The pressures faced by the company in the Japanese electronics market are examined, their strategic leadership over the period of change is described, the company's resources and core competences are analysed explaining the reasons behind the success of the company transformation.

 

KEYWORDS: Matsushita, Japanese electronics, Panasonic, change management,

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panasonic management sony corporation matsushita philips local om dissertation group haier chain supply transnational vs plasma innovation product tv comparative s performance financial change
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