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C/OM/315. Dissertation. Supply Chain Management in Haier Group and Panasonic Group
- WORDS:
- 11400
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation investigates the issues of supply chain management (SCM) conducting a comparative study of SCM in the Chinese company Haier and the foreign-invested electronic company Panasonic operating in China, to identify factors that influence SCM of these companies. Information is provided about the background of both companies, literature is reviewed on the concepts of supply chain (SC) and SCM, ‘lean’ and ‘agile’ SC strategies, the macro-economic climate of China, Chinese distribution and logistics systems, foreign investments in China, etc. The research is based on the analysis of secondary data. Conclusions are made about the key elements of SCM that play a significant role in both Haier and Panasonic groups.
KEYWORDS: Dissertation, Supply Chain Management, SCM, Haier China, Panasonic,
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