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Oxfam

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C/B/3361. Dissertation. Strategic changes in UK charity shops

WORDS:
9300
DATE:
2011
PRICE:
99.99 GBP

The dissertation looks at the shift towards professionalism in UK charity shops (CS) investigating their relationships with commercial retailers. The review of literature touches on the history and background of charity shops in the UK, strategic changes in the charity retail sector, the functions and purpose of CS, their sales promotion and marketing techniques, development of partnerships between CS and commercial retailers, etc. The methodology of the dissertation is based on secondary research and a case study of strategic changes at two UK charity shops, Oxfam and Sue Ryder Care comparing their practices with those of two high street retailers, Primark and TK Maxx. Conclusions are made about the effectiveness of the strategies pursued by charities and their influence on commercial retailers.

 

KEYWORDS: Dissertation, strategic change, UK charity shops, commercial retailers, Oxfam, Sue Ryder Care, Primark, TK Maxx,

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C/M/1530. Plan of Marketing Communications Campaign for Oxfam Online Shop

WORDS:
1000
DATE:
2010
PRICE:
19.99 GBP

The paper offers a plan of the marketing communications campaign for Oxfam Online Shop (OOS). The stages of planning are detailed including the statement of requirement (SOR) preparation, research planning and implementation, time, cost and risk analysis, and project closure. Gantt chart is used as a tool of project planning.

 

KEYWORDS: Communications Campaign Plan, Oxfam Online Shop, project management, Gantt chart,

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C/B/576. Oxfam Globalization Strategy

WORDS:
3400
DATE:
2007
PRICE:
39.99 GBP

Oxfam International can be suggested as confederation of 13 organizations working together with over 3,000 partners in more than 100 countries across the globe. The organization has described itself as 'a part of a global movement to build a just and safer world'. This report is the critical evaluation of strategy adopted by Oxfam International in competing with its rivals in terms of its actual and potential globalization.

 

KEYWORDS: Production control, manufacturing,

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P/M/411. Oxfam: marketing audit report

WORDS:
6000
DATE:
2005
PRICE:
69.99 GBP

The paper reports on the market audit performed for Oxfam, British largest aid charity including relief agencies and charity shops. The history and the profile of the organisation are reviewed, the aims and scope of marketing audit are identified. The performance of Oxfam is analysed within the frameworks of PESTEL, SWOT and 4Ps models. The authors use direct research methods (interviews, questionnaires) and indirect research methods including secondary data collection and interpretation.

 

KEYWORDS: oxfam, marketing, audit,

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P/B/276. Oxfam and its on-line marketing: is it successful in the youth market?

WORDS:
3000
DATE:
2004
PRICE:
29.99 GBP

This paper examines whether the non-profit organisation Oxfam is successful in the youth market (18-21 years). It considers Oxfam's main objectives and philosophy and the current strategy. Furthermore, other charity organisations, like Comic Relief and Christian Aid are also evaluated in order to compare their new media using strategies. Internet, SMS text messaging and digital marketing are taken as the new media means. On the base of the comparison and the characteristics and advantages of the new media, the recommendations for Oxfam's strategy are given with the concrete example steps to undertake. Some concluding remarks are also given in the end.

 

KEYWORDS: oxfam, on-line, marketing, successful, youth, market,

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