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Oxfam
P/M/411. Oxfam: marketing audit report
- WORDS:
- 6000
- DATE:
- 2005
- PRICE:
- 69.99 GBP
The paper reports on the market audit performed for Oxfam, British largest aid charity including relief agencies and charity shops. The history and the profile of the organisation are reviewed, the aims and scope of marketing audit are identified. The performance of Oxfam is analysed within the frameworks of PESTEL, SWOT and 4Ps models. The authors use direct research methods (interviews, questionnaires) and indirect research methods including secondary data collection and interpretation.
KEYWORDS: oxfam, marketing, audit,
Other Papers On: Oxfam
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