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Oticon

S/M/423. Managing Organisational Change: case study of Oticon

WORDS:
3200
DATE:
2007
PRICE:
39.99 GBP

The paper examines organisational changes in the Danish hearing company Oticon. The history of the company is reviewed explaining the causes of their strategic drift in the 1980s and their failure to deal with the changes. Oticon's environment is described analyzing the transformation of their organisational structure and the methods used by the company's leadership.

 

KEYWORDS: Oticon, organisational change, organisational structure,

 
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