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S/M/273. Marketing strategy. Case study of Distinctive Sound Company (DSC)

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the marketing strategies of Distinctive Sound Company (DSC) analysing it on the basis of the theoretical approaches to marketing, i.e. the marketing mix (4P) model, product Life Cycle (PLC), pricing, product positioning in the international markets, etc.

 

KEYWORDS: Marketing mix, product life cycle, international marketing,

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