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P/F/223. Merger in the EU: Telia Sonera case
- WORDS:
- 5000
- DATE:
- 2003
- PRICE:
- 59.99 GBP
This paper considers Telia Sonera as a result of a potential merger case in the EU, from the marketing perspective. First, after presenting of the telecommunication market pool, it examines each of the pre-merged companies (Swedens Telia and Finlands Sonera) from the perspectives of business, finance and corporate situations. Next, it analyses the factors behind the merger and shows the advantages, the final company obtained at the strategic level by the aim of BCG (Boston Consulting Growth-share matrix) marketing tool and at the financial level, the numerical examples of the market shares and financial incomes are given there. Finally, the lawfulness of the merger was considered through the examination of the merger actions correspondence to the EU legal issues, which considered competition situation, pricing and effect on the whole company.
Other Papers On: Other Companies
Other Papers On: Mergers and Acquisitions, Take-Over
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